The Applications of Psychology - 1367 Words

Application of Psychology Introduction There is a complex interplay between psychology, its application, history, social influences and individual behavior of the applicator and the beneficiary of the application. There is a huge variety of application of psychology in different fields some of which are behavior, memory and social psychology. Applications of Psychology Behavior Behavioral medicine began as a continuation of Medical Psychology model, and highlights the role of learned behavior in the origin and manifestations of disease and seeks means by which changes in behavior can play a useful role in the treatment and disease prevention. Behaviorism presently comes within the field of psychology that, in turn, represents the most radical revolution in the approach of the human psyche. Born in a historical moment (nineteenth century) and dominated by introspectionism in the same considering that is responsible in observable human behavior and rejecting to take care of consciousness. Its theoretical foundation is based on which a stimulus follows a response, which is the result of the interaction between the organism receiving the stimulus and the environment. The birth of behaviorism tends to focus on JB Watson (l9l3). Since its inception this movement was closely related to experimental psychology. One could say in fact that if Darwins evolutionism established continuity between animal and man, behaviorism provided an epistemological continuity between theShow MoreRelatedApplication of Clinical Psychology1230 Words   |  5 PagesApplication of Clinical Psychology Jennifer Simpson Psy-480 March 4, 2013 Application of Clinical Psychology Introduction Winona Ryder is famous for more than the movies that she starred in over the years. News reporters gathered to gain more information in regards to this famous actress gone astray. In 2001 Ryder made the news for something that was not entertaining but gained quite a bit of public knowledge. The actual incident was only part of the information that the public was curiousRead MoreThe Professional Application Of Psychology2165 Words   |  9 PagesApplied psychology is the professional application of psychological knowledge using theory and findings to solve practical problems in important areas of the human environment, such as education, health and the workplace (Coolican, 2007, p. 1). There are many branches of applied psychology including Clinical, Occupational, Educational, Forensic, Health, Sport Exercise, Counselling and Neuropsychology. This essay will provide a discussion of the theory that underlines Clinical and Educational psychologyRead MoreApplications for Psychology in Adult Learning1319 Words   |  6 PagesPsychology and adult learning are inherently linked given their focus upon the internal processes of the mind. The field of psychology has increasingly been applied to inform the adult education practice. Psychology is oftentimes incorporated into the foundation of the training that is received by adult educators in training. The field of psychology provides answers to questions that are common within adult education. These questions include â€Å"What motivates students to attend classes? ThroughRead MoreApplication to Clinical Psychology Paper1745 Words   |  7 PagesApplication of Clinical Psychology Patricia Davis, Kimberly Jewell, Jeffrey Kelley, Demetria Mary Mays Peppers PSY/480 July 23, 2012 Dr. Christa Banton Introduction ~ Deme Science with all its marvels and wonders continues to press forward making extraordinary breakthroughs. Psychology plays a key role in many of sciences steps forward, each branch of psychology focusing on a specific techniques and theories. In the document the center of attention is surroundingRead MoreStatistics : A Important Application For Psychology778 Words   |  4 PagesStatistics is a very important application used in psychology. Statistics allows for researchers to make inferences, causal conclusions, and find relationships between variables. Many measures and tests account for the wide range of statistical tools a researcher can use to present data they have collected. Some of the ones more widely used in psychology are the analysis of variance (ANOVA) and t-tests. Other key statistical points used in explaining relationships between variables, used to interpretRead MoreContemporary Applications of Schools in Psychology8487 Words   |  34 Pagesï » ¿INTRODUCTION Psychology evolved out of both philosophy and biology. Throughout psychologys history, a number of different  schools of thought  have formed to explain human thought and behavior. These schools of thought often rise to dominance for a period of time. While these schools of thought are sometimes perceived as competing forces, each  perspective  has contributed to our understanding of psychology. Some of the major schools of thought in psychology are Structuralism, Functionalism, GestaltRead MoreApplication of Animal Behavior in Human Psychology549 Words   |  2 PagesApplication of animal behavior to human psychology The study of psychology requires an understanding the nature and dynamics of human behavior and how it interacts with its external environment. One might think that because psychology is the study of human behavior and thought, it would then be not surprising that study of animal behavior (other than human) would entail a different field of study a field of study mutually exclusive from human psychology. However, developments in the study of humanRead MoreAnalysis And Application Of Early Childhood Developmental Psychology878 Words   |  4 PagesAnalysis and Application Concepts and theories are applied in early childhood developmental psychology to explain why our legal system is justified in ruling that young children are not responsible for criminal actions. Biological, cognitive, emotional and moral development plays an integral part in the early development of a child’s brain maturity. Biological Argument(s) A child’s brain is very delicate during the early developmental years, especially between ages 2 and 6. Although the brain isRead MoreThe Cross Cultural Psychology : Research And Applications Book1917 Words   |  8 PagesIn the Cross-Cultural Psychology: Research and Applications book, chapter three’s content is on individual development: childhood, adolescence and adulthood. It is primarily split into two parts, first part being Childhood and adolescence and second part being Adulthood. This chapter examines cross-cultural variations in childhood, adolescence and adulthood. After a discussion of cultural notions of childhood and adolescence they present evidence on how childhood experiences can describe cross-culturalRead MorePositive Psychology: A Brief History, Critics, Methodology, and Application1427 Words   |  6 PagesRunning Head: APPLICATIONS OF POSITIVE PSYCHOLOGY 3 Positive Psychology: A Brief History, Methodology, and Application 1. Introduction 1.1. A Brief History The genealogy of positive psychology established its roots in the development of humanistic psychology in the mid-20th century. The more traditional approaches of modern psychology as developed by Freud and B. F. Skinner, respectively, are psychoanalysis, and behaviorism. One theory may suggest that

Nathaniel Hawthorne s Young Goodman Brown - 1312 Words

Within Nathaniel Hawthorne s short story Young Goodman Brown (p.317), Young Goodman Brown travels through a dark and mysterious forest late at night. Ignoring the pleas of his pure wife Faith, he ventures deep into the woods with many dangers around him, only to emerge in the morning a changed man with bewildered views on his own Puritan life and the Puritan community around him. At the cause for this change in mindset, the dream of an old man symbolizing the devil appears, showing him the community partaking in a ritual which can only be described as an act of worshipping the devil. This symbol is one of the more obvious ones found within the story of Young Goodman Brown, some are equally obvious while others may require more in-depth analyzing. These symbols are so prevalent in the story that they all have meanings that advance the story and create more depth within the characters. The first two symbols in the story appear within the first paragraph, shows Hawthorne s eagerness to develop hidden meaning and depth right from the start. Young Goodman Brown s wife, Faith, has two symbols attached to her at all times in the story, one being her name while the other is the reoccurring mention of pink ribbons in her hair. Hawthorne specifically choosing the name Faith in this story is clearly one of the more obvious symbols. He has endless choices for a girl s name, but he chooses the name Faith to really bring out the dedication of Puritan lifestyle to God. The factShow MoreRelatedNathaniel Hawthorne s Young Goodman Brown1543 Words   |  7 PagesIn Nathaniel Hawthorne s short story of Young Goodman Brown, the author uses symbolism and allegories in order to showcase the Puritan faith as well as man s conflict between good and evil. This analysis will break down the techniques that the author uses to critique the puritan society and to show the difference between how people appear to be in society and the true colors that they are hidden inside of them. There has been a lot of great authors in our time, but none more interesting thanRead MoreNathaniel Hawthorne s Young Goodman Brown1065 Words   |  5 PagesWhen it comes to the topic of Nathaniel Hawthorne’s Young Goodman Brown, most of us will readily agree that duplicity is a major theme in the piece, or the idea of different versions of reality. Where this agreement usually ends, however, is on the question of whether Hawthorne is implying that man is inherently evil. Whereas some are convinced that Young Goodman Brown was good until tainted by the Devil, others maintain that he was evil from the beginning and was completely aware of the evil heRead MoreNathaniel Hawthorne s Young Goodman Brown905 Words   |  4 PagesThough Nathaniel Hawthorne is an author of many great works, his short story â€Å"Young Goodman Brown† still stays relevant because it has themes and subjects that are relatable in today s world. In the story â€Å"Young Goodman Brown,† Good man Brown leaves his wife Faith, to go into the woods near Salem to have a meeting with the devil. Appearance vs. reality is shown in â€Å"Young Goodman Brown† through the plot, the character of Goody Cloyse, and the symbol of the maple staff. The characterRead MoreNathaniel Hawthorne s Young Goodman Brown Essay1274 Words   |  6 PagesIn Nathaniel Hawthorne’s â€Å"Young Goodman Brown,† the devil says, â€Å"Evil is the nature of mankind† (â€Å"Young† 627). Since Adam and Eve ate the forbidden fruit and attempted to hide conceal their sin from God, humans have tried to hide their sin from others. Although everyone sin is human nature, everyone has a different reaction to sin. While some acknowledge sin, others ignore it. In Hawthorne’s other short story, â€Å"The Minister’s Black Veil,† Father Hooper wears a black veil to represent the sin heRead MoreNathaniel Hawthorne s Young Goodman Brown Essay1449 Words   |  6 Pages â€Å"Young Goodman Brown† is a short story that is filled with symbols and mystery. Nathaniel Hawthorne provides plenty forms of symbolism for readers to digest. Hawthorne displays strong faith as the greatest virtue for a man or woman, and when the faith is compromised, one can be filled with skepticism and uncertainty towards the rest of the world. The story begins as a conventional allegory, creating the expectation that the characters will be able to consistently display the abstractions they symbolizeRead MoreNathaniel Hawthorne s Young Goodman Brown1695 Words   |  7 Pagesstory, Young Goodman Brown, by Nathaniel Hawthorne is set in Puritan New England. Hawthorne uses symbolism, description, scenery, and Goodman’s journey to illustrate and symbolize the battle of good versus evil. In the first scene, we see how Young Goodman Brown leaves his wife, Faith, to start on his â€Å"evil† journey through the woods. Though Faith asks him to stay with her, he chooses to continue on even though he knows the evilness lies ahead. As the story continues, we see how Hawthorne uses FaithRead MoreNathaniel Hawthorne s Young Goodman Brown1492 Words   |  6 PagesIn Nathaniel Hawthorne’s short story of Young Goodman Brown, the author uses symbolism and allegories in order to showcase the Puritan faith as well as man’s conflict between good and evil. This analysis will breakdown the techniques that the author uses to critique the puritan society, and to show the difference between how people appear to be in society and the true colors that they are hidden inside of them. There has been a lot of great authors in our time, but none more interesting than NathanielRead MoreNathaniel Hawthorne s Young Goodman Brown2532 Words   |  11 PagesNathaniel Hawthorne’s short story, â€Å"Young Goodman Brown,† demonstrates how Goodman Brown leaves his wife, Faith, to do an errand within the woods with a man that is believed to be the devil. During the time period in which this took place, the 1620’s, many of the people from the village were practicing Puritanism. Puritanism is an intense practice of religion retrieved from Protestants, only removing its Catholic influence. When Goodman Brown entered the woods to meet the devil, he soon turned intoRead MoreNathaniel Hawthorne s Young Goodman Brown894 Words   |  4 Pagesread. In â€Å"Young Goodman Brown†, I found several romanticism characteristics to be in this story. One being, the emphasis on feelings and emotions. Nathaniel Hawthorne writes, â€Å"The cry of grief, rage, and terror was yet piercing through the night, when the unhappy husband held his breath for a response.† The cry of anguish and pain are very applicable to the protagonist idea in this story. Brown also expresses feeling when he doesn t want to leave his wife Faith, but he feels that it s his role toRead MoreNathaniel Hawthorne s Young Goodman Brown1975 Words   |  8 PagesNathaniel Hawthorne, is the author of the short story â€Å"Young Goodman Brown,† that was written in 1835 (Baym 370). Hawthorne was born in Salem Massachusetts on July 4th, 1804. Hawthorne’s ancestors were of the Puritan descent, and among the first settlers of Massachusetts (Baym 370). During his teen years, Hawthorne was reading stories by British novelists Henry Fielding, Tobias S mollet, and Sir Walter Scott. When he was sixteen he wrote his sister of wanting to become an author and relying of support

Impact Of A Partnership On The Business Environment

In the following essay will show how the impact of a partnership on the business environment, also referred to as a tool of corporate social responsibility. Leading article is Jane Nelson and Simon Zadek PARTNERSHIP ALCHEMY New Social Partnerships in Europe. The best interpreter of business terminology and changes occurring in it. Simon Zadek is Senior Fellow at the Global Green Growth Institute and the International Institute for Sustainable Development and Visiting Scholar at Tsinghua School of Economics and Management in Beijing. He is a member of the Advisory Board of Generation Investment Management, and only recently Senior Visiting Fellow at Harvard JK Kennedy School of Government and a senior fellow at the Centre for International Governance Innovation. He founded and was up until 2009 CEO of the international think tank, responsibility. Building a strategic partnership in business is becoming an increasingly important aspect of the work of both the specialist and manager. On the market, there are many methods of building partnerships, but at times of crisis verified these techniques because, above all in business, but also public institutions play a key role today the ability to build strategic, long-term relationships, where the foundation is a partnership and professionalism. Inherent success of the partnership in the business are all kinds of training, upskilling, here s benefits: †¢ Understanding the idea of building strategic business relationships. †¢Show MoreRelatedExplain The Size And Weakness Interrelate With External Macro Factors1199 Words   |  5 Pages TITLE A report on Business Business Environment Presented by: Md.Raza Student ID: 9170072 Executive Summery In this Assignment we will discuss about different types, and purposes of Public, Private and Voluntary sectors and their Legal structures. We will explain the size and scope of range of different types of organisations. We will define the relationship between different organisational functions and how they link to organisational objectives and structure, then we will identify theRead MoreSchool Partnerships Essay777 Words   |  4 Pagesactivities, hence they must reach out for partnerships. Corporate Partnerships are exclusive academic partnerships in which they contribute to the Alliance and MIM programme while benefiting from schools. Whereas sponsorships give money without making deals, although those funds are uncertain and could be possibly insufficient. Corporate Partners funded 64 million dollars for the NYC high school students for the past 31 years. Therefore, corporate partnerships are necessary for low income schools inRead MoreAssignment Introduction to Business1344 Wo rds   |  6 PagesChapter 2 | Second Question | Chapter 2.1 | Characteristics of â€Å"Partnership† | Chapter 3 | Third Question | Chapter 3.1 | Characteristics of â€Å"Business Environment† | Chapter 3.2 | Characteristics of â€Å"Porter’s Five Forces† | ADIL ZHAXYLYKOV TP029709 UCFF1207(G2-T2) BM004-4-0 ITB 1. What would be the aims and objectives of the business Luke is planning to implement after graduation? The main aim of the Luke’s business idea is to provide lessons to people especially older people, onRead MoreCase Study : The Coffee Company808 Words   |  4 Pagesthrough their partnership with this organisation. In addition through their partnership with other association, they have been able to empower youths and motivated them to pursue their dreams and exploit their potentials. They have achieved this through encouraging new innovations and inventions after offering them financial aid. Starbucks also current has a personal relationship with their customers. They understand that customers are the most important stakeholders in their business. Their concernsRead MoreGlobal Business and Trade1387 Words   |  5 PagesGlobal business and trade 1. Introduction Throughout the past recent decades, the world has become entangled in an unstoppable process of globalization. The phenomenon is normally understood as a process by which the traditional barriers between the countries are gradually removed to allow the free circulation of natural resources, people, capitals, or even cultural values and traditions. The globalizing effort has had a multitude of impacts, such as the popularization of the western cultureRead MoreEvaluating Sainsbury s Resources And Capabilities Also For The Future Movement1725 Words   |  7 Pagesorder to diagnose Sainsbury’s resources and capabilities also for the future movement in Egypt. [1]Analysis of internal environment [SWOT AND VRIO] 1-1 SWOT SWOT analysis is a useful method to investigate internal environment. By implementing SWOT as an analytic tool for Sainsbury, the company could gain a comprehensive list of factors they should concern in running a business properly. Strength-The main strength of Sainsbury is that they are the oldest existing supermarket chain in the UK. HenceRead MoreBusiness Description: Steps to Building an Organizational Culture845 Words   |  3 PagesThe business being proposed is a new web development company that services other businesses by providing website templates, custom website layouts, and monthly website maintenance, at the discretion of the client. Although the company will be focused on providing layouts for other businesses, it will not turn down a client looking to create a personal website. This, however, will be less often than a business client will be. The company will be a new start up in the industry. It will mainly serviceRead MoreEssay about Ethical Decision Making1551 Words   |  7 Pageselements were present. The standard of proof for white collar crime is beyond reasonable doubt. The collapse of HIH Insurance Ltd in 2001 is a prime example of the consequences of unethical behaviour. The collapse was a result of a number of immoral business decisions made by management. The company managed to hide severe financial difficulties from investors by commencing a series of takeovers, such as that of FAI Insurance. Unethical accounting practices were employed to cover up the reality of theRead MoreAn Overview Of Financial Management And The Financial Environment1135 Words   |  5 Pages An Overview of Financial Management and the Financial Environment Matthew Ellsworth  Abstract Financial Management usually involves the process of planning, organizing and controlling the financial activities of any enterprise to achieve the goals and objectives in financial terms of that enterprise. The main objectives of financial management would be to create wealth for the business in terms of movable cash for the organization and to ensure that the target return in investmentsRead MoreLaw Ethics1154 Words   |  5 PagesDracca vs. BB Ashlyn B. Smith South University Online August 8, 2012 BB General Partnership Dracca is able to seek recover from Silva Gray individually on the judgment for BB partnership because the partnership has not been incorporated. In a general partnership each individual can be sued for the full amount of the business debt. The partners cannot have personal interest within the partnership (Bagley amp; Savage, 2009 p. 729). If one partner incurs all of the debt, they can then sue the

Global Brands Relationship Marketing

Question: Discuss about the Global Brands for Relationship Marketing. Answer: Introduction Samsung is one of the well known brands in the world of electronics. It has almost all types of electronics products ranging from entertainment to usage-ability (Jorfi and Gayem 2016). The numerous products include Television, monitor, refrigerator, washing machine, laptops and Smartphones (Yu 2014). In this assignment, the brand positioning of the organization will be evaluated. Several factors such as target market, nature of competition, Brand Mantra, Point-of-parity and Point-of-difference will be evaluated. In comparison to Samsung brand, LG will be selected as the later at present is the biggest competitor of the earlier. Brand Positioning Target Market Target Market of Samsung Segmentation Demographic Age: 20-60 Years Income: $500- Above (Per Month) Gender: Includes both male and female customers Occupation: Businesspersons and good job holders Psychographic People having high brand consciousness People having sophisticated lifestyle Behavioral Customers, who like extra benefit from the electronic gadgets they use Target Both young and old age people are the customers of Samsung. Especially, young age people are main target of for mobile phones. Though high income group having own business or having good job are target customers of the brand, still some of the student group having no job are also the customers. People having strong brand image are the main target of this brand. Positioning Better quality and better design for every product including TV, Smartphone, Refrigerators etc Affordable price Innovative technology Wide variety in products Table 1: Target Market of Samsung (Source: Mansour 2015) The differentiating factors that have attracted the target consumers are given below: Figure 1: Differentiating factor of Samsung (Source: Jung 2014) 2.2 Nature of Competition The main competition of Samsung in the world of electronics is with LG. Both of the organizations are providing almost same type of products but the types of services and prices are different (Kim, Lim and Choi 2014). Moreover, Samsung is a great competitor in the world of mobiles, whereas its entertainment products are limited in range. The brand association of Samsung is given below: Figure 1: Brand Association of Samsung (Source: Kim, Lim and Choi 2014) Brand Mantra Figure 1: Brand Mantra (Source: Teimouri et al. 2016) Thinks Differently One of the prime brand mantra of Samsung is its way in thinking differently to launch new electronic products. It manufactures Smartphone and other electronic gadgets with best features with innovative technology and design. With variety in its products categories, it can attract wide range of customers. Focus with Quality While manufacturing the products with innovative features, Samsung never compromise with their quality of their products (Aggarwal and Arora 2013). This brand always uses current and modern technology to facilitate young generation. Providing top quality product is the highest priority of this brand. Self-image Samsung has become able to create its strong self-image, as it is able to provide customized products to the customers. The brand is able to meet unique needs of the customers with their changing demands. The organization provide easy user interface for its devices, which help the customer a lot while using those device. Share Happiness Samsung is quite able to provide high quality electronic devices with affordable price. People from middle-income group to high-income group, all are able to afford Samsung products. The prime goal of this brand is to make its customers to be well communicated with each other through sharing their happiness. Targeting Strategy Samsung has targeted middle to upper income group as their target customers. Within this income group, the businesspersons and good service holders are included (Mosavi and Kenarehfard 2013). They mostly purchase the devices both for their home and office purposes. Apart from that, most of the new generation people, who are in school and college, are more inclined to purchase electronic gadgets. Therefore, the brand has targeted student group also as their customers. High quality with moderate cost is the prime competitive advantage for Samsung products. The durability of Samsung products is quite longer than other brands in the market. The organization uses differentiated strategy for targeting their customers. With wide variety of product range, the organization uses different promotional messages for each of the products. Each of the messages communicates different benefits to the customers. Point-of-Parity (P-O-P) P-O-P Samsung LG Necessary Clarity is picture quality of LED TV Brought innovation in digital inverter compressor, Bubble generation in washing machine, Uniform cooling and biosleep Introduced slim features in most of its electronic gadgets Clarity with eye-soothing features are included in LG brand Brought innovation in health guard of AC, automatic door in refrigerators, Side-by-side door of refrigerators Introduced ultra-slim features in most of its electronic devices Competitive Leading producers in TV and Smartphone Prices of the electronic devices are less than LG products Includes all kinds of customers Leading producers in Home appliance like refrigerators and ACs and others Prices of electronic devices are more as compared to Samsung products Includes only high-end customers Table 2: Point-of-Parity of Samsung (Source: Yektan, Nayebzadeh and Rabbani 2014) Point-of-Difference P-O-D Samsung LG Strong Strong brand value due to its association with top celebrities Energy efficient products reduces 20% electricity bill Unique product differentiation and first mover in any market LG does not have its own brand ambassador Products with energy efficiency costs higher Last market entry and priced higher Favorable Price against features are extremely comfortable Extended warranty features Price is comparatively higher than other electronics products Warranty is limited to most of the products Unique Brand Associations Brand associations mainly satisfy emotions, comfort and feelings (figure 1) Brand association mainly satisfy need of consumers, against which price is higher Table 3: Point-of-Difference (Source: Hadjikhani, Lee and Park 2016) Reference List Aggarwal, V.K. and Arora, S., 2013. Global Brands Impact of Relationship Marketing on Customer Loyalty: An Analytical Study.Global Journal of Management and Business Studies,3(8), pp.843-848. Hadjikhani, A., Lee, J.W. and Park, S., 2016. Corporate social responsibility as a marketing strategy in foreign markets: the case of Korean MNCs in the Chinese electronics market.International Marketing Review,33(4). Jorfi, S. and Gayem, A., 2016. Brand Equity, Brand Loyalty and Consumer Satisfaction (Case study consumer goods of brand Samsung in shops of Khuzestan).International Journal of Humanities and Cultural Studies (IJHCS)à ¢Ã¢â€š ¬Ã¢â‚¬ ¹ ISSN 2356-5926,1(1). Jung, S.C., 2014. The Analysis of Strategic Management of Samsung Electronics Company through the Generic Value Chain Model.International Journal of Software Engineering and Its Applications,8(12), pp.133-142. Kim, J.H., Lim, S.A. and Choi, H.H., 2014. Promotional Video Production which fused The Motion Graphics and Color Marketing.Life Science Journal,11(7s). Mansour, I.H.F., 2015. The Impact of marketing efforts on Brand Equity: A Case of Samsung Brand in Sudan. Mosavi, S.A. and Kenarehfard, M., 2013. The impact of value creation practices on brand trust and loyalty in a Samsung Galaxy online brand community in Iran.International Journal of Mobile Marketing,8(2), pp.75-84. Teimouri, H., Fanae, N., Jenab, K., Khoury, S. and Moslehpour, S., 2016. Studying the Relationship between Brand Personality and Customer Loyalty: A Case Study of Samsung Mobile Phone.International Journal of Business and Management,11(2), p.1. Yektan, S., Nayebzadeh, S. and Rabbani, M., 2014. Investigating effective factors on Samsung brand loyalty (Case study: Samsungs Consumer Products, Iran, Tehran City). Yu, S.H., 2014. A Study on Space Arrangement and Traffic Line of Home Appliances Brand Shops by Shopper'Purchasing Behavior-Focuesd on Samsung Digital Plaza.Korean Institute of Interior Design Journal,23(4), pp.190-200.